Check out 15 provocative images, from artists Maurizio Cattelan and Pierpaolo Ferrari, that redefine DTF. Jan 10, 2018 3 min read. DTFall head over heels? Last week, we announced our campaign to redefine DTF. You see, for way too long, DTF has been used in a derogatory way, thrown around during 'locker room. Image from OkCupid campaign. OkCupid wants singles to know that its users are DTF, but not in the way you might think. The dating app is unveiling its first-ever marketing push this week with a. An ad campaign that hit D.C.'s Metro trains and stations is hoping that you're DTF. Online dating site OkCupid is trying to reclaim the acronym, which typically stands for 'Down To Fuck.
OkCupid's new 'DTF' ad campaign has drawn criticism from a conservative group who wants it taken down. (OkCupid)
OkCupid's new ad campaign is drawing criticism from a conservative advocacy group, which has started a petition to have it removed.
Jul 13, 2018 DOWNTOWN — OKCupid's latest ad campaign, which asks if Chicagoans are 'DTF' (no, not that kind of DTF), has been banned in some corridors of the city. DTF typically stands for 'down to,' er, make love. But OKCupid's ads change it up to promote meaningful relationships over quick hookups. Ads ask if people are 'DTFight about the. Jul 10, 2018 Some local city agencies apparently aren't DTF. Or at the very least, they're not cool with OKCupid using the casual sex acronym in a series of cheeky new ads (it stands for 'down to fuck').
CitizenGo, a right-wing organization, claims the dating site's 'DTF' ad campaign 'promotes lesbian sex, prostitution, drug use and promiscuity, and it will be viewed by millions, including children, in public places.'
CitizenGo, a right-wing organization, claims the dating site's ‘DTF' ad campaign 'promotes lesbian sex, prostitution, drug use and promiscuity.' (OkCupid)
Okcupid Dtf Campaign
Even though the campaign runs in several cities, the petition urges officials in Portland, Ore., to remove the advertisements from public spaces.
The colorful ads center around the acronym DTF, which typically stands for 'down to f--k,' but instead has alternative phrases for the F. (OkCupid)
The colorful ads center around the acronym DTF, which typically stands for explicit phrase 'down to f---,' but instead swaps out alternative meanings, such 'down to fall head over heels,' 'down to four twenty' and 'down to filter out the far right.' They also feature images of various types of couples involved in activities that go with the phrases.
'You can find several different ads posted on or around the TriMet, their metro system, which includes bus lines, light rail and commuter rail systems,' the petition states.
Melissa Hobley, OkCupid's first ever CMO, told Forbes she understands the campaign is edgy, but it's about reclaiming the phrase DTF and showing that OkCupid is more than just a hookup app. Top free international dating apps online.
Melissa Hobley, OkCupid's first ever CMO, told Forbes she understands the campaign is edgy, but it's about reclaiming the phrase ‘DTF'. (OkCupid)
'DTF is a provocative phrase. Some of our ad images are provocative. Some are political in nature. So, some images you'll see socially and digitally but have been rejected by various platforms i.e. out of home, businesses, public transportation organizations. ‘Down to 420' is another — we can't run that in New York, but we can run it in states where marijuana is legal,' she said.
The colorful ads center around the acronym DTF, which typically stands for 'down to f--k,' but instead has alternative phrases for the F. (OkCupid)
The colorful ads center around the acronym DTF, which typically stands for explicit phrase 'down to f---,' but instead swaps out alternative meanings, such 'down to fall head over heels,' 'down to four twenty' and 'down to filter out the far right.' They also feature images of various types of couples involved in activities that go with the phrases.
'You can find several different ads posted on or around the TriMet, their metro system, which includes bus lines, light rail and commuter rail systems,' the petition states.
Melissa Hobley, OkCupid's first ever CMO, told Forbes she understands the campaign is edgy, but it's about reclaiming the phrase DTF and showing that OkCupid is more than just a hookup app. Top free international dating apps online.
Melissa Hobley, OkCupid's first ever CMO, told Forbes she understands the campaign is edgy, but it's about reclaiming the phrase ‘DTF'. (OkCupid)
'DTF is a provocative phrase. Some of our ad images are provocative. Some are political in nature. So, some images you'll see socially and digitally but have been rejected by various platforms i.e. out of home, businesses, public transportation organizations. ‘Down to 420' is another — we can't run that in New York, but we can run it in states where marijuana is legal,' she said.
Dtf Okcupid
Romance scammers on pof. CitizenGo's petition, which calls OkCupid's ads 'distasteful and sexually explicit,' had received 4,236 of the 5,000 signatures it was seeking as of Thursday afternoon.
